In 2007 Marcia Kilgore, serial entrepreneur and award-winning businesswoman, founded FitFlop, bringing her first biomechanically engineered sandals to thousands of comfort-seeking women around the world. Ten years on, FitFlop has broadened its range to also include sneakers, loafers and skates and has introduced a global brand campaign, “FOR SUPERWOMEN”, featuring Uma Thurman. Believing the empowerment of women can begin with a great foundation, the brand’s aim is to give women the strength and confidence to go further. Stylish and strong: #forsuperwomen #fitflop.
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